Media kit
Everything you need to communicate TALOS consistently: logos, colours, typography, templates, approved texts, photos, posters and press releases.
01 · LOGO
Logo versions
Ideally the logo is used on white or light backgrounds, in its horizontal version. If a coloured background can’t be avoided, use one of the approved versions below.
Logo clearspace
The logo should always have clearspace, wherever it is placed. Take time to understand the space.
Please don’t
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Change the aspect ratio
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Use the wrong colours
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Use the wordmark on its own
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Use an unapproved background
Also don’t: separate the logomark elements · use the logo where it isn’t clearly visible or lacks clearspace · use it smaller than partner or associated logos.
Partner & EU funding logos
The TALOS logo always comes first in the hierarchy and is never smaller than partner, funding or associated logos. Add the EU emblem with “Funded by the European Union”.
02 · COLOURS
Colour palette
The five TALOS brand colours, from Deep Navy to Yellow Green.
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Deep NavyHEX #031241 RGB 3 18 65 CMYK 100 80 12 63 brand/navy-deep
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Imperial BlueHEX #152D79 RGB 21 45 121 CMYK 100 85 5 22 brand/navy
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Sky BlueHEX #73C4EE RGB 115 196 238 CMYK 55 5 0 0 brand/sky
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Lime CreamHEX #D2DF83 RGB 210 223 131 CMYK 24 0 57 0 brand/lime
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Yellow GreenHEX #96C247 RGB 150 194 71 CMYK 50 0 85 0 brand/green
Supporting UI colours (website)
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AstronautHEX #2A3D78 RGB 42 61 120 CMYK 65 49 0 53 brand/astronaut
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Sky strongHEX #3AA6DC RGB 58 166 220 CMYK 74 25 0 14 brand/sky-strong
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Sky softHEX #E3F2FB RGB 227 242 251 CMYK 10 4 0 2 brand/sky-soft
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Off-whiteHEX #F6F8F4 RGB 246 248 244 CMYK 1 0 2 3 surface/page
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SlateHEX #4A5A80 RGB 74 90 128 CMYK 42 30 0 50 text/secondary
03 · TYPOGRAPHY
Typefaces
Changeling Neo is the primary typeface of the TALOS wordmark. On the website, Inter is the primary UI font and Chakra Petch the secondary UI font.
PRIMARY FONT
Changeling Neo
Primary typeface · TALOS wordmark & display
Display typeface by Mark Simonson, with unicase and lowercase-style variants — clean, geometric and futuristic.
Used for the TALOS wordmark
PRIMARY UI FONT
Inter
Headlines, body text & interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ΑΒΓΔ αβγδ → ✦
Variable font family by Rasmus Andersson, designed for screens
Google FontsSECONDARY UI FONT
Chakra Petch
Eyebrows, labels, captions & data
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ΑΒΓΔ αβγδ → ✦
Square-cornered sans serif by Cadson Demak, with a technical, futuristic feel
Google Fonts04 · TEMPLATES
Templates
Ready-to-use files with the TALOS look. Please keep the EU and EIT logos in place.
There are no templates yet.
05 · BOILERPLATE
About TALOS — approved texts
Copy these texts for press releases, partner websites and event descriptions.
Short version
≈ 45 words
TALOS is a European initiative that helps STEM students, researchers and academic staff turn scientific and technical ideas into real innovations and startups, combining digital entrepreneurship with Artificial Intelligence. It is part of the EIT Higher Education Initiative and is co-funded by the European Union.
Long version
≈ 120 words
TALOS is a European initiative that helps STEM students, researchers and academic staff turn scientific and technical ideas into real innovations and startups, combining digital entrepreneurship with Artificial Intelligence. Ten partners, six universities and four enterprises, run the two-year programme and offer three AI-enabled platforms: a training platform, a collaboration platform where academia, companies and investors find each other, and an AI platform that guides teams from the first idea to validation. Five impact areas guide every activity: Embed, Recognise, Translate, Connect and Include. By 2030, TALOS wants every STEM idea with potential to have a path to become an innovation or a startup. TALOS is part of the EIT Higher Education Initiative and is co-funded by the European Union.
07 · POSTERS
Posters & visuals
Print-ready posters (A3 / A2, PDF with bleed) and editable source files for events.
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Programme poster
Turn ideas into impact
talos-project.eu
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Event poster
Agritech Ideathon 2026
talos-project.eu
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Call for applications
Summer School 2027
talos-project.eu
08 · PRESS
Press releases
- 20.10.2026 TALOS kicks off: ten partners, one mission for STEM entrepreneurship Download
- 28.09.2026 First TALOS validation sprint: nine of twelve teams ran a complete experiment Download
- 14.09.2026 The TALOS Podcast is live, starting with why STEM needs entrepreneurship Download