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Media kit

Everything you need to communicate TALOS consistently: logos, colours, typography, templates, approved texts, photos, posters and press releases.

Download full media kit (.zip) Brand guidelines (PDF)

01 · LOGO

Logo versions

Ideally the logo is used on white or light backgrounds, in its horizontal version. If a coloured background can’t be avoided, use one of the approved versions below.

Primary logo · White background

Horizontal version, white or light backgrounds

Dark Blue background

When a dark background can’t be avoided

Black & White background

Black logo on white, single-colour use

White & Black background

White logo on black, single-colour use

Logomark

The core symbol — flowing linear curves

Logo clearspace

The TALOS logo with the clearspace around it marked by a dashed line

The logo should always have clearspace, wherever it is placed. Take time to understand the space.

Please don’t

  • Change the aspect ratio
  • Use the wrong colours
  • Use the wordmark on its own
  • Use an unapproved background

Also don’t: separate the logomark elements · use the logo where it isn’t clearly visible or lacks clearspace · use it smaller than partner or associated logos.

Partner & EU funding logos

The TALOS logo always comes first in the hierarchy and is never smaller than partner, funding or associated logos. Add the EU emblem with “Funded by the European Union”.

EIT Culture & Creativity, Co-funded by the European Union, EIT Higher Education Initiative

02 · COLOURS

Colour palette

The five TALOS brand colours, from Deep Navy to Yellow Green.

  • Deep Navy
    HEX  #031241 RGB  3 18 65 CMYK  100 80 12 63 brand/navy-deep
  • Imperial Blue
    HEX  #152D79 RGB  21 45 121 CMYK  100 85 5 22 brand/navy
  • Sky Blue
    HEX  #73C4EE RGB  115 196 238 CMYK  55 5 0 0 brand/sky
  • Lime Cream
    HEX  #D2DF83 RGB  210 223 131 CMYK  24 0 57 0 brand/lime
  • Yellow Green
    HEX  #96C247 RGB  150 194 71 CMYK  50 0 85 0 brand/green

Supporting UI colours (website)

  • Astronaut
    HEX  #2A3D78 RGB  42 61 120 CMYK  65 49 0 53 brand/astronaut
  • Sky strong
    HEX  #3AA6DC RGB  58 166 220 CMYK  74 25 0 14 brand/sky-strong
  • Sky soft
    HEX  #E3F2FB RGB  227 242 251 CMYK  10 4 0 2 brand/sky-soft
  • Off-white
    HEX  #F6F8F4 RGB  246 248 244 CMYK  1 0 2 3 surface/page
  • Slate
    HEX  #4A5A80 RGB  74 90 128 CMYK  42 30 0 50 text/secondary

03 · TYPOGRAPHY

Typefaces

Changeling Neo is the primary typeface of the TALOS wordmark. On the website, Inter is the primary UI font and Chakra Petch the secondary UI font.

PRIMARY FONT

TALOS

Changeling Neo

Primary typeface · TALOS wordmark & display

Display typeface by Mark Simonson, with unicase and lowercase-style variants — clean, geometric and futuristic.

Used for the TALOS wordmark

PRIMARY UI FONT

Inter

Headlines, body text & interface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ΑΒΓΔ αβγδ → ✦

Variable font family by Rasmus Andersson, designed for screens

Google Fonts

SECONDARY UI FONT

Chakra Petch

Eyebrows, labels, captions & data

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ΑΒΓΔ αβγδ → ✦

Square-cornered sans serif by Cadson Demak, with a technical, futuristic feel

Google Fonts

04 · TEMPLATES

Templates

Ready-to-use files with the TALOS look. Please keep the EU and EIT logos in place.

There are no templates yet.

05 · BOILERPLATE

About TALOS — approved texts

Copy these texts for press releases, partner websites and event descriptions.

Short version

≈ 45 words

TALOS is a European initiative that helps STEM students, researchers and academic staff turn scientific and technical ideas into real innovations and startups, combining digital entrepreneurship with Artificial Intelligence. It is part of the EIT Higher Education Initiative and is co-funded by the European Union.

Long version

≈ 120 words

TALOS is a European initiative that helps STEM students, researchers and academic staff turn scientific and technical ideas into real innovations and startups, combining digital entrepreneurship with Artificial Intelligence. Ten partners, six universities and four enterprises, run the two-year programme and offer three AI-enabled platforms: a training platform, a collaboration platform where academia, companies and investors find each other, and an AI platform that guides teams from the first idea to validation. Five impact areas guide every activity: Embed, Recognise, Translate, Connect and Include. By 2030, TALOS wants every STEM idea with potential to have a path to become an innovation or a startup. TALOS is part of the EIT Higher Education Initiative and is co-funded by the European Union.

06 · PHOTOS

Photo library

High-resolution photos from TALOS activities. Free to use with credit: “© TALOS consortium”.

Download all photos

07 · POSTERS

Posters & visuals

Print-ready posters (A3 / A2, PDF with bleed) and editable source files for events.

  • Programme poster

    Turn ideas into impact

    talos-project.eu

    Programme poster · A3 / A2 PDF

  • Event poster

    Agritech Ideathon 2026

    talos-project.eu

    Event poster · A3 / A2 PDF

  • Call for applications

    Summer School 2027

    talos-project.eu

    Call for applications · A3 / A2 PDF

08 · PRESS

Press releases

  • 20.10.2026 TALOS kicks off: ten partners, one mission for STEM entrepreneurship Download
  • 28.09.2026 First TALOS validation sprint: nine of twelve teams ran a complete experiment Download
  • 14.09.2026 The TALOS Podcast is live, starting with why STEM needs entrepreneurship Download